One of the most common mistakes I see early-stage founders make? Hiring a VP of Sales too early. Usually around the time they close a seed or pre-Series A round, they start thinking: “Now we need a sales leader to scale this thing.” They interview 10 people.Hire someone with “15 years in enterprise sales.”Pay them […]

Every week, I meet B2B startup founders who are smart, ambitious, and product-obsessed — but struggling to figure out sales. They’ve raised capital.They’ve got a great product.They’ve even hired a few salespeople. Yet…Pipeline is weak.Deals are stuck.Growth is unpredictable. Why? Because what they’re doing isn’t really go-to-market strategy.It’s a bunch of disconnected tactics — what […]