Listing on B2B SaaS Marketplaces: Capterra, G2, and More

B2B SaaS marketplaces and review platforms like Capterra, G2, and others are essential for building visibility, trust, and lead generation for SaaS products. Below is a guide to getting listed, highlights of each platform, key benefits, and an overview of available free listing options.

Top B2B SaaS Marketplaces

1. Capterra

• Overview: A Gartner-owned marketplace with millions of monthly visitors, Capterra specializes in helping businesses discover and compare software solutions.
• Highlights:
  • Massive traffic (~1 million monthly buyers)
  • Industry-specific categories and filters
  • Verified user reviews build product trust
• Free Option: Capterra offers a free basic listing, allowing you to create a product profile, add screenshots, descriptions, and collect user reviews. Paid options provide premium placement and enhanced features.

2. G2

• Overview: G2 is one of the most popular SaaS review and comparison platforms, trusted for peer-to-peer product insights.
• Highlights:
  • Largest tech marketplace for business software
  • High SEO visibility (profiles often rank near the top of Google searches)
  • Powerful review engine and buyer intent data
• Free Option: G2 allows a free basic vendor profile, enabling you to list your product, showcase fundamental features, and solicit customer reviews.

3. GetApp

• Overview: Also part of the Gartner Digital Markets network, GetApp caters to software buyers with feature-based comparisons.
• Highlights:
  • Clear product grids and side-by-side comparison tools
  • Extensive filtering for small-to-mid-sized business users
• Free Option: Free product listings include profile, features, screenshots, and collection of user reviews.

4. Software Advice

• Overview: Focused on software recommendations and advisory content, Software Advice connects buyers with tailored suggestions.
• Highlights:
  • Personalized advice for buyers
  • Integration with Capterra/GetApp listings
• Free Option: Free listings are available and are automatically included if you are listed on Capterra and GetApp under Gartner’s network.

Key Benefits of Listing on Review Platforms

• Increased Visibility: Get discovered by thousands of buyers actively searching for solutions in your SaaS category.
• Lead Generation: Access qualified inbound leads, including buyers ready to evaluate or request demos.
• Trust & Credibility: Build social proof through authentic user reviews and high ratings.
• SEO Advantages: Marketplace profile pages often outrank vendor sites for targeted software terms.
• Competitive Intelligence: Analyze competitors’ reviews, positioning, and customer feedback.
• Free Marketing: Basic platform listings allow for organic exposure and referral traffic at no cost.

Table: Marketplace Highlights & Free Options

Platform	Biggest Benefits	Free Listing Details
Capterra	High B2B traffic, reviews, trust	Yes—profile, features, reviews, screenshots
G2	Strong SEO, user reviews, data	Yes—profile, features, reviews, comparisons
GetApp	Comparison tools, SMB focus	Yes—profile, reviews, features, screenshots
Software Advice	Buyer consulting, integrated net.	Yes—via Capterra/GetApp integration

Quick Steps to Get Listed (Free)

1. Register for a Vendor Account on each platform.
2. Create Your Product Profile: Upload logo, screenshots, feature lists, and company info.
3. Request Customer Reviews: Send direct invites to happy users (most platforms provide a tool for this).
4. Monitor and Respond: Reply to reviews, keep your info updated.
5. Leverage Integrations: Listings on Gartner-owned sites (Capterra, GetApp, Software Advice) are often cross-posted.

Note: Free listings provide excellent initial exposure. As traction builds, consider exploring paid features like sponsored placements, lead generation tools, or advanced analytics for further growth.

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References:
capterra.com
g2.com